Without understanding link equity, link building is a wasted effort. In non-technical terms, link juice is a frequently used term that minimizes the sophistication of this analysis. Google started with PageRank PR which is an algorithm used by Google Search to rank web pages in their search engine results. PageRank is a way of measuring the importance of website pages. According to Google: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.
The underlying assumption is that more important websites are likely to receive more links from other websites. Currently, PageRank is not the only algorithm used by Google to order search results, but it is the first algorithm that was used by the company.
There are several other tools that provide insights on valuing the number and quality of links and here are two leading sources:. This value is measured on a scale from 0 to , with the latter being the strongest, and is based on the following compound data provided by SEMrush:.
E-books, as the name suggests, are similar to articles… but in book form. They let you do a deep-dive into one topic , rather than scattering information across numerous articles. The best thing about that? E-books, when used correctly, can give you a SERP surge.
E-books can vary in length. Remember that people have more time to invest in an e-book, so go crazy with your facts—and allow as many sentences to be quotable as possible! Once the e-book has been polished up and edited to catch any errors, create a landing page for your e-book.
Then, share your e-book with as many people as possible. Offer industry leaders and social influencers pre-launch access to the e-book, and encourage them to write a review of your work. Also known as influencer marketing , having reputable names within the industry support and share your e-book helps the word get-out-there. The final one I want to discuss today is the latest phenomenon that seems to be taking over the online world: Podcasts.
An impressive 67 million Americans listen to podcasts on a monthly basis. Maybe because I mentioned that earlier great attention span! However, you might not have realized that you have a search engine built specifically for audio-based content like podcasts: The iTunes store. Those new people, if your podcast is good enough, become fans.
Fans become social sharers. If they have their own blogs, they then turn into backlinks. Many blogs use this style of article to provide additional value to their existing audience, and as a way to thank other content creators for their work.
If your podcast is featured in here, a backlink from a site with a PageRank of 6 is undoubtedly going to help your own PageRank score!
The best podcasts discuss a broad topic that still relates to your industry. Think of it as similar to a blog. Your overarching topic is your blog niche. Open your podcast with a catchy, second introduction. Treat this as a mini elevator pitch and discuss:. Then, discuss a topic that relates to your overarching topic. Go in depth and remember to include as many quotable sentences as you can.
Share the latest episode on your blog, with a bit of written content to supplement it and help it rank on Google. Going forward, try to stick to a consistent schedule with your podcasts. She specializes in long-form, data-driven content for SaaS and eCommerce companies. Free day trial with Monitor Backlinks :. Discover your backlinks Discover your competitors' backlinks See Keyword rankings Get E-mail alerts when you lose or gain new links.
Use our free Backlink Checker to instantly get a list of backlinks for any website. Find new ways to build backlinks that are helping you rank higher in Google. Read our guide and boost your traffic.
Building links without following a correct strategy is not something you should do. Read more about link building best practices before you start optimising your website. Get email alerts when you get new backlinks with our SEO tool Start your free trial now. Press enter to see results or esc to cancel. And they throw out recommendations like two old friends discussing the best place for lunch. The only difference? Website communication comes in the form of backlinks.
The best conversations and recommendations come with high PageRank. This exclusive club comes with a ton of perks, too. Frequent crawling Sites with a high PageRank are crawled more frequently. Change the heading of your article, rewrite certain phrases and add new images. More credibility Having a high PageRank gives your site greater credibility—a better online reputation, as far as Google and other websites are concerned.
What does that give you, I hear you ask? One thing… credibility. Simply head over to the Your Links tab to be greeted with every site that has ever linked out to yours in a neat, easy-to-navigate sheet: Creepy but cool, right?
The way to do this? Putting the right content out there. On-site Content Simply put, on-site content is the section of text that tells a user what you offer. What happens then? How does on-site content attract backlinks?
Genius, right? How to optimize on-site content for SEO and backlinks In order to make sure that your on-site content ranks high in the SERPs, begin by performing keyword research. Pick 3 to 5 keywords displayed in this list that have high search volumes. Heading tags Every webpage should be using heading tags. Actionable Blog Content A quick search of any marketing blog will always tell you this: You need to be publishing text-rich content on a blog.
How does blog content attract backlinks? The simple answer is that blog content is there for people to read, use and link to. Other site owners, blog managers and content writers do this. How to create a blog that attracts backlinks Start by thinking about the answers your ideal customers are searching for. What happens next? Just take a look at this research by serpIQ : After analyzing search results, they found that articles knocking up the top spots were at least 2, words long.
Infographics A relatively new form of content, infographics are a visual display of data. That statistic alone should be enough to make you wish you had them! How do infographics attract backlinks? These graphics are an awesome form of content to host on your site and boost PageRank. Black hat SEO tactics included link gaming and auctions, where site owners bought and sold backlines based solely on the PageRank toolbar.
So, the PageRank toolbar disappeared, and with the help of other algorithm updates — such as the Penguin Update — PageRank began evaluating links based more on an inquisitorial basis rather than a solely numerical one. As mentioned above, PageRank focuses on link analysis as a core ranking signal for Google. But what does that analysis look like? The short answer is no one outside Google knows exactly how PageRank works. However, there are factors that we know directly influence it — such as the treatment of backlinks and internal linking.
Having a high amount of quality backlinks is one way to raise your PageRank. When it comes to internal links, PageRank is concerned with two main features; placement and function. Anchor text , the text used to create a hyperlink within content, is important to PageRank as it signals what keywords the linked page is hoping to rank for, and can be used to inform the semantic relationships between the linked pages.
This context allows the algorithm to be more accurate with its evaluation and understanding of the meaning, purpose, and relationship between linked pages and the words they contain. Check out our ultimate link building guide to learn how to earn powerful backlinks to empower your web content in search.
Link building, both internally across native content, and externally with other sites is an imperative skill for improving your PageRank. Below are some practices that can boost your link building:. When you boil it down, PageRank is about your link building ability, and consistently prioritizing the creation of high-quality linkable content.
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